Frequently asked questions regarding
BIGR AI-platform

BIGR aligns your entire Go-to-Market by bringing strategy, target audiences, messaging, activities and customer data into one shared view. This ensures that Marketing, Sales and Delivery work towards the same goals and know what needs to happen, when, why and who is responsible.

BIGR creates alignment across your entire Go-to-Market – from strategy and target audiences to activities, messaging and customer journeys.

A CRM tracks leads and deals, while BIGR manages the context and execution behind them.

Your CRM tells you what has happened. BIGR shows you how it should happen by connecting your strategy to the day-to-day commercial activities that move opportunities forward.

BIGR bridges the gap between your overall strategy and the specific assets and activities your teams use to win deals.

Within a BIGR Revenue Stream, you can see the complete flow of assets and CTAs. By visualizing your entire “value universe,” leadership can quickly identify where deals are getting stuck — whether it’s due to a lack of content at a critical point in the customer journey, insufficient sales follow-up, or messaging that doesn’t align with your personas’ challenges and needs.

Absolutely. It is at the core of Commercial Orchestration.

BIGR creates a shared commercial reality and context by bringing both teams together within the same Revenue Stream framework. Marketing gains full visibility into the assets Sales needs to close deals, while Sales understands the context behind the marketing campaigns that generated each lead.

This creates a shared understanding of what needs to happen across the customer journey — and helps both teams work toward the same commercial goals.

BIGR uses AI to bridge the gap between strategy and content. The platform’s AI assistant uses the context from your specific Revenue Streams — including target personas and commercial messaging — to quickly generate highly relevant GTM assets such as outbound emails, sales scripts and LinkedIn content, all fully aligned with your messaging.

The platform also provides valuable recommendations for optimizing your Revenue Streams, along with actionable insights to help improve your commercial execution

Most forecasts are based on historical data and gut feeling. BIGR provides a more proactive, data-driven view by making the strength of your commercial orchestration visible.

When you can see that marketing campaigns are closely aligned with sales scripts, and that engagement assets are being used effectively, your pipeline becomes significantly more predictable.

Yes. That is one of the key strengths of Revenue Stream Management. You can create separate Revenue Streams for different segments — for example, one for “IT Consulting” and another for “Business Transformation.”

Each Revenue Stream has its own unique narrative and orchestrated assets, allowing you to stay highly relevant to different target audiences at the same time.

BIGR is designed to create alignment across the entire value chain. By including the Delivery team in your Revenue Stream, you ensure that the promises and messaging established during the sales process — your commercial narrative — are carried through consistently into delivery.

This reduces friction, creates a smoother handover from Sales to Delivery, and helps ensure a strong customer experience from day one.