FEATURE

Revenue Stream Designer

Design your strategy, connect personas, segments, channels, cases and narratives in one place and make a plan that aligns marketing and sales. 

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POWERFUL FEATURES

Design your strategy, make a plan and ensure alignment

Connect personas, segments, channels, cases and narratives in one place to create alignment across marketing and sales. This makes it faster to deliver relevant messaging, focus resources where they have the greatest impact, and retain critical commercial knowledge across the organization.

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Define your personas

Build a clear picture of your ideal customers, including their pain points, goals, priorities and buying behaviour. BIGR use these insights to help you creating messaging and content that are personalized and relevant from the first interaction.

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Target the right segment

Define the industries, company sizes, regions and other characteristics that make up your target market. Focus your Revenue Streams on the segments with the highest potential and make your go-to-market efforts more precise.

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Align your narratives

Define your value proposition and the key messages that drive each Revenue Stream. Create a shared commercial narrative that keeps Marketing, Sales and other teams aligned across every customer touchpoint.

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Leverage social proof

Connect relevant customer stories, references and success cases to each persona and segment. Give your teams credible proof points that build trust, support the buying journey and help turn interest into revenue.